One itch a day. No replies. Just reactions.

About

One itch a day

itching.app is somewhere to put the small, stupid, unfixable thing that's been sitting on your chest since Tuesday, and then leave.

It isn't a community. You won't make friends here. Nobody is going to follow up.

Three rules

One itch a day

That's it. One. It resets at midnight — your midnight, wherever you are — and there'll be another one tomorrow.

The limit is the whole design. If you could post ten times a day you would post ten mediocre times a day.

No replies

Nobody can respond to you. Nobody can explain that it could be worse, or that their cousin had the same thing, or that you've considered this from entirely the wrong angle.

There are three reactions and that is the complete vocabulary:

  • Scratch — I feel this.
  • B*tch, please — you'll live.
  • 💀 — this is funny.

There are no comments. Comment sections are where complaining goes to become an argument.

Nobody knows who you are

Every itch gets a generated name. Aggrieved Tuesday. Chafed Walnut. Mildly Damp Gerald. The name belongs to the post, not to you.

There are no profiles, no follower counts, and no way to click a name and see what else that person has been annoyed about. Two itches by the same person are two strangers. You don't need an account at all, and if you make one, it doesn't ask for your email.

The Dermatologist

Before anything publishes, it gets looked at. The Dermatologist checks two things: that it isn't hateful, and that it's actually a complaint.

The second bar is low. Boring is fine. Petty is very fine — petty is arguably the point. But praise, questions, test posts and adverts get turned away, and if yours does, you'll be told why in a sentence you won't enjoy.

A rejection never costs you your daily itch. Rewrite it and try again as many times as you like.

The first bar is not negotiable, and there's no joke attached to it.

Weak Sauce

If the Dermatologist decides your complaint isn't much of a complaint, you can hang it in the Weak Sauce hall instead, roast included.

Some people are now aiming for this deliberately. Fine.

The feeds

  • Fresh — newest first.
  • Flaring — what's getting reactions right now. Weighted so that yesterday's winners sink.
  • Chronic — the all-time survivors.

One itch a day is picked as Itch of the Day from the previous day's best, pinned to the top of Fresh, and posted to Instagram in English.

Languages

Itches are written in whatever language the poster felt like being annoyed in. If it's a language you read, you get it exactly as written. If it isn't, you get it in English.

There's no button and no pop-up asking your preference — we work out which languages you read from your browser and get on with it.

If you'd rather read something as it was written, toggle it back on the post itself. We'll take the hint and stop translating that language for you.

Generated names are never translated. Chafed Walnut is Chafed Walnut everywhere.

Who's behind it

Built by one person in Croatia, mostly out of spite.

Anything else: support@itching.app